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The current homepage ships 1.46 MB of HTML
Before a single photograph loads, across 66 script tags. This page is a fraction of that, with no framework and no build step — which matters most on a phone, on a sidewalk, in October.
Checking hours…
65 Wharf Street · Salem, Massachusetts
Open daily 11am – 7pm
Purveyors of fine occult goods since 2017
Ritual tools, grimoires, relics, herbs and hand-selected oddities gathered from across the world — alongside seasoned readers, working practitioners, and a school of witchcraft that meets after the shop goes dark.
The house
The shop is arranged the way an old house is — by room, not by category listing. Each chamber keeps its own character, its own shelf logic, and its own reasons to linger.
The collection
A working demonstration: filter by chamber, narrow by price, or type anything at all. Every item below is real inventory at its real price — and the search runs entirely in the browser, with no page reload between you and what you came for.
The cauldron turns up nothing.
Try a broader term — or clear the filters and start again.
Consultations & services
Fourteen bookable services, from a fifteen-minute question to a full ritual consecration. Tarot, cartomancy, bone-throwing, oracle and mediumship — in person on Wharf Street, or remotely wherever you are.
Circe Academy
Multi-part series and long-form intensives taught by working practitioners and published scholars — the deepest thing the shop offers, and the hardest thing to find anywhere else.
Course titles are drawn from the school's real programme. Dates and seat counts shown are illustrative placeholders for layout purposes.
Visit the shop
Two minutes from the Witch Trials Memorial and a world away from the costume shops. Four people in the room at a time, by design — you will not be elbowed while you are reading a spine.
Open daily until seven. Readings by appointment, and often on the spot when a reader is free.
About this page
Nobody asked us to make this. We looked at the current site, found a handful of things worth fixing, and built the alternative rather than writing a list about it. What follows is what we actually measured.
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Before a single photograph loads, across 66 script tags. This page is a fraction of that, with no framework and no build step — which matters most on a phone, on a sidewalk, in October.
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copy-of-… URLsPamphlets & Zines sits at /copy-of-books. The consultation
terms sit at /copy-of-in-store-health-safety-guid — and that one
is linked in the main navigation. Every one is a page duplicated in the
editor and never renamed.
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Four h2s, sixteen h3s, no h1 — on a
business whose whole search moat is ranking for Salem witchcraft. This page
opens with one.
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The catalog is the single biggest asset here and the hardest thing to move through. The search at the top of this page is the fix, and it is real — try it.
If you'd like the real version of this — yours, with your photography and your catalog wired in — that is precisely what we do.
tinybytestudio.com